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Kvantum is part of Performance & Attribution Stack by chiefmartec.com- 2017

By Kvantum Team Posted May 11, 2017 In Digital Marketing Attibution, Media Mentions, Real-Time Attribution

Kvantum team is delighed to be part of "Performance & Attribution" Stack by chiefmartec.com for 2017. Kvantum was also part of "Performance & Attribution" Stack in 2015 and 2016.

As you’ve probably guessed the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies).

The official stats for this year:

  • There are now 5,381 solutions on the graphic, 39% more than last year
  • There are now 4,891 unique companies on the graphic, up 40% from last year
  • Only 4.7% of the solutions from 2016 were removed (and another 3.5% changed in some fundamental way — their name, their focus, or their ownership).

SAP acquired Abakus in Dec 2016.

marketing technology landscape 2017 slide


In Digital Marketing Attibution, Media Mentions, Real-Time Attribution

By ,  Posted May 11th 2017