Kvantum enabled client to measure individual and cross channel sales impacts of Walmart media events both online and offline.
Understanding Walmart’s Media Impact In last few years, various top retailers like Target and Walmart has started new shopper marketing tactics including various in-store formats. Over the past few years, various large retailers such as Target and Walmart have started new advertising and in-store tactics that various CPG brands have added to their shopper marketing portfolio Additionally, top retailers are also proving media placements on their eCommerce portals (.Com site) via their own ad exchanges. A leading baby diaper brand started a pilot with Walmart Media Exchange (WMX) and related in-store shopper marketing tactics as part of “Test & Learn” strategy. The Shopper Marketing team needed to understand the effectiveness of media & in-store marketing tactics within Walmart stores on Walmart sales (in-store & online).
The Shopper Marketing team specifically wanted to gain insight on:
“Kvantum truly partnered with us to provide ROI and volume contribution on various shopper marketing & media tactics. We were able to measure sales impact in-store & online and reliably plan for next year.”
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