Digital Attribution Trends for 2014-2015
- We believe that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly.
- Brands would leverage attribution to drive personalization.
- Measuring value of content (via attribution) and designing modular websites for micro segments in real-time manner.
- Digital attribution is moving away from an analytics provider to being product-based solution. We also believe that marketing data would be used in conjunction with other enterprise data to
- Attribution driven decision making would enable companies to build the brands that resonates with the consumers across all the touch points.
By Shilpi Sharma, Posted Jan 11th 2014