Back-to-school shopping is the second most important season for Retailers

By Kvantum Team Posted July 28, 2017 In Retail, Industry Trends, Back to school

Back-to-school (B2S) shopping season accounts for about 50% of annual school-related spend and touches about one-quarter of U.S. households , as per 2017 back-to-school survey by Deloitte. This back-to-school shopping season, consumers are focused on different retailers and items to fill their carts. Mass merchants and off-price retailers are becoming the go-to venues while traditional department stores and specialty clothing retailers take a back seat. B2S is the second biggest shopping season and involves-


Nearly one-third (30%) of B2S shoppers prefer to buy “preconfigured” school kits as per survey by Deloitte

school kits

As per National Retail Federation, with consumer confidence rising and more young people in school, back-to-college spending is expected to hit an all-time high this year while back-to-school spending is expected to see its second-highest spending level on record, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Total combined spending is expected to reach $83.6 billion, an increase of more than 10 percent over last year’s $75.8 billion.

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Young shoppers want to wrap up their back-to-school shopping as quickly as possible this year. Most people plan to start and finish buying everything they need within one month, and only 1 in 4 plan to spend less than last year. The majority of back-to-school shoppers purchase items online. In fact, 80% will purchase online this year. 62% plan to buy directly on their smartphones, according to Branding Brand.

branding brand

Emerging shopping patterns in the back-to-school season underscore changing dynamics within the brick-and-mortar sector, and a widening gap between haves and have-nots as per article by eMarketer.

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Target, looking to be aggressive with new private-label brands, is cheering parents on with its new back-to-school campaign as posted by MediaPost- Target Fires Up Pep Squad For Back-to-School Rally

Despite the fact that summer is not yet half way over, many retailers are already rolling out full-blown back-to-school floor sets. In a world where timing is everything, is it really necessary at this point? Feel free to share your thoughts with us.

Source- http://www.mytotalretail.com/article/approach-to-back-to-school-planning/

Image Source- http://www.retaildive.com/news/back-to-school-spending-to-remain-flat-at-27b/447002/



In Retail, Industry Trends, Back To School

By ,  Posted Jul 28th 2017