Kvantum is one of the cool companies at Nvidia ECS By Kvantum Team Posted April 05, 2014 In Digital Marketing Attibution, Media Mentions, Real-Time Attribution Kvantum showcased the technology behind its real-time marketing performance & attribution platform during Nvidia ECS event. Here is what Rob Enderle (Tech News World) had to say about Kvantum. Just one of the many cool companies at ECS: Kvantum. Companies spend millions on advertising, and most of the money they spend is largely wasted…

Kvantum CEO presents at Nvidia's Emerging Companies Summit By Shilpi Sharma Posted March 31, 2014 In Big Data, Machine Learning, Media Mentions, Smart computing Topics covered in this session include: Big data analytic & machine learning. Watch Video. Panelists: Rob Enderle (President and Principal, Enderle Group) Jeff Herbst (Vice President of Business Development, NVIDIA) Anders Ranum (Venture Partner, SAP Ventures) Savitha Srinivasan (Partner, IBMs Venture Capital Group) - See more at: http…

Digital Attribution Trends for 2014-2015 We believe that “Agile Marketing” would become the norm and the need for real time marketing attribution will increase accordingly. Brands would leverage attribution to drive personalization. Measuring value of content (via attribution) and designing modular websites for micro segments in real-time manner. Digital attribution is moving away from an analytics provider to being product-based solution. We also believe that marketing data would be used in…